This Is Already a Great Deal
Opening Offer
$66,508
Asking Price
$68,565
Max Price
$68,565
- • Recent buyers paid ~$426 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,574 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,509
Est. Invoice$65,625
Holdback (est.)$2,117
MSRP (Sticker)$70,565
Asking Price$68,565
Markup-$2,000
Est. Dealer Margin on This Car$5,057
Percentile92% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$1,293
Avg Markup (Bronco)-$2,095
% Below MSRP79%
Avg Days to Sell14 days
Avg Sold Markup-$322
Price History
Jul 9, 2026$70,565 → $68,565(-$2,000)
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