This Is Already a Great Deal
Opening Offer
$56,260
Asking Price
$58,000
Max Price
$58,000
- • Recent buyers paid ~$426 below MSRP
- • Sitting 34 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,596 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,450
Est. Invoice$56,265
Holdback (est.)$1,815
MSRP (Sticker)$60,500
Asking Price$58,000
Markup-$2,500
Est. Dealer Margin on This Car$3,550
Percentile42% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold2021
Avg Markup-$426
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory1137 vehicles
Avg Markup (All Models)-$767
Avg Markup (Bronco)-$2,474
% Below MSRP80%
Avg Days to Sell18 days
Avg Sold Markup-$520
Price History
Jul 9, 2026$60,500 → $58,000(-$2,500)
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