This Is Already a Great Deal
Opening Offer
$49,717
Asking Price
$51,255
Max Price
$51,255
- • Recent buyers paid ~$690 below MSRP
- • Sitting 46 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,929 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,830
Est. Invoice$50,457
Holdback (est.)$1,628
MSRP (Sticker)$54,255
Asking Price$51,255
Markup-$3,000
Est. Dealer Margin on This Car$2,426
Percentile13% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory541 vehicles
Avg Markup (All Models)-$2,240
Avg Markup (Bronco)-$2,217
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$720
Price History
Jul 9, 2026$54,255 → $51,255(-$3,000)
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