This Is Already a Great Deal
Opening Offer
$50,789
Asking Price
$52,360
Max Price
$52,360
- • Recent buyers paid ~$174 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,374
Est. Invoice$51,020
Holdback (est.)$1,646
MSRP (Sticker)$54,860
Asking Price$52,360
Markup-$2,500
Est. Dealer Margin on This Car$2,986
Percentile36% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4059
Avg Markup-$174
Median Markup$0
Best Deal-$3,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$3,833
Avg Markup (Bronco)-$4,500
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,000
Price History
Jul 9, 2026$54,860 → $52,360(-$2,500)
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