This Is Already a Great Deal
Opening Offer
$52,570
Asking Price
$53,355
Max Price
$53,355
- • Recent buyers paid ~$174 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,899 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,070
Est. Invoice$53,805
Holdback (est.)$1,736
MSRP (Sticker)$57,855
Asking Price$53,355
Markup-$4,500
Est. Dealer Margin on This Car$1,286
Percentile2% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold4059
Avg Markup-$174
Median Markup$0
Best Deal-$3,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory381 vehicles
Avg Markup (All Models)-$768
Avg Markup (Bronco)-$2,443
% Below MSRP80%
Avg Days to Sell18 days
Avg Sold Markup-$439
Price History
Jun 20, 2026$56,855 → $55,855(-$1,000)
Jul 9, 2026$55,855 → $53,355(-$2,500)
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