This Is Already a Great Deal
Opening Offer
$52,070
Asking Price
$53,300
Max Price
$53,300
- • Recent buyers paid ~$174 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,403 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,570
Est. Invoice$53,289
Holdback (est.)$1,719
MSRP (Sticker)$57,300
Asking Price$53,300
Markup-$4,000
Est. Dealer Margin on This Car$1,730
Percentile7% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold4059
Avg Markup-$174
Median Markup$0
Best Deal-$3,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory179 vehicles
Avg Markup (All Models)-$3,307
Avg Markup (Bronco)-$2,176
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$735
Price History
Jul 9, 2026$56,300 → $53,300(-$3,000)
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