This Is Already a Great Deal
Opening Offer
$49,814
Asking Price
$51,355
Max Price
$51,355
- • Recent buyers paid ~$690 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,908 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$48,920
Est. Invoice$50,550
Holdback (est.)$1,631
MSRP (Sticker)$54,355
Asking Price$51,355
Markup-$3,000
Est. Dealer Margin on This Car$2,436
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory541 vehicles
Avg Markup (All Models)-$2,240
Avg Markup (Bronco)-$2,217
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$720
Price History
Jul 9, 2026$54,355 → $51,355(-$3,000)
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