This Is Already a Great Deal
Opening Offer
$49,649
Asking Price
$50,610
Max Price
$50,610
- • Recent buyers paid ~$174 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,826 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,149
Est. Invoice$50,787
Holdback (est.)$1,638
MSRP (Sticker)$54,610
Asking Price$50,610
Markup-$4,000
Est. Dealer Margin on This Car$1,461
Percentile7% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold4059
Avg Markup-$174
Median Markup$0
Best Deal-$3,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory217 vehicles
Avg Markup (All Models)-$2,963
Avg Markup (Bronco)-$2,875
% Below MSRP100%
Avg Days to Sell12 days
Avg Sold Markup-$474
Price History
Jul 9, 2026$53,610 → $50,610(-$3,000)
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