This Is Already a Great Deal
Opening Offer
$47,786
Asking Price
$48,540
Max Price
$48,540
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,488 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$47,286
Est. Invoice$48,862
Holdback (est.)$1,576
MSRP (Sticker)$52,540
Asking Price$48,540
Markup-$4,000
Est. Dealer Margin on This Car$1,254
Percentile27% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory190 vehicles
Avg Markup (All Models)-$2,863
Avg Markup (Bronco)-$2,919
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$866
Price History
Jul 9, 2026$51,540 → $48,540(-$3,000)
Cheaper Bronco Base Inventory
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