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Deal Sheet: 2026 Bronco Heritage Edition
Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMEE4DP8TLB06734
This Is Already a Great Deal
Opening Offer
$54,805
Asking Price
$56,500
Max Price
$56,500
- • Recent buyers paid ~$576 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,523 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,100
Est. Invoice$54,870
Holdback (est.)$1,770
MSRP (Sticker)$59,000
Asking Price$56,500
Markup-$2,500
Est. Dealer Margin on This Car$3,400
Percentile28% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory248 vehicles
Avg Markup (All Models)-$2,858
Avg Markup (Bronco)-$2,682
% Below MSRP98%
Avg Days to Sell23 days
Avg Sold Markup-$1,264
Price History
Jul 9, 2026$59,000 → $56,500(-$2,500)
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