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Deal Sheet: 2026 Bronco Heritage Edition
Athens Ford · Athens, GA · VIN: 1FMEE4DP8TLA80796
This Is Already a Great Deal
Opening Offer
$56,551
Asking Price
$58,300
Max Price
$58,300
- • Recent buyers paid ~$576 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,014 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$54,270
Est. Invoice$56,079
Holdback (est.)$1,809
MSRP (Sticker)$60,300
Asking Price$58,300
Markup-$2,000
Est. Dealer Margin on This Car$4,030
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$1,576
Avg Markup (Bronco)-$1,727
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$877
Price History
Jul 9, 2026$60,300 → $58,300(-$2,000)
Cheaper Bronco Heritage Edition Inventory
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-$4,000$53,90547d
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-$4,000$54,96047d
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Mangold Ford, Inc.Eureka, IL
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