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Deal Sheet: 2026 Bronco Heritage Edition
Group 1 Ford of Rivertown · Columbus, GA · VIN: 1FMEE4DP7TLB22472
This Is Already a Great Deal
Opening Offer
$55,290
Asking Price
$57,000
Max Price
$57,000
- • Recent buyers paid ~$576 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,424 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$53,100
Est. Invoice$54,870
Holdback (est.)$1,770
MSRP (Sticker)$59,000
Asking Price$57,000
Markup-$2,000
Est. Dealer Margin on This Car$3,900
Percentile100% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)-$1,867
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,149
Price History
Jul 9, 2026$59,000 → $57,000(-$2,000)
Cheaper Bronco Heritage Edition Inventory
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