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Deal Sheet: 2026 Bronco Heritage Edition
Laura Ford of Sullivan, LLC · Sullivan, MO · VIN: 1FMEE4DP4TLA46984
This Is Already a Great Deal
Opening Offer
$54,233
Asking Price
$55,910
Max Price
$55,910
- • Recent buyers paid ~$576 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,527 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$52,569
Est. Invoice$54,321
Holdback (est.)$1,752
MSRP (Sticker)$58,410
Asking Price$55,910
Markup-$2,500
Est. Dealer Margin on This Car$3,341
Percentile28% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory146 vehicles
Avg Markup (All Models)-$2,318
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,202
Price History
Jul 9, 2026$58,410 → $55,910(-$2,500)
Cheaper Bronco Heritage Edition Inventory
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Ricart FordGroveport, OH
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Mangold Ford, Inc.Eureka, IL
-$4,000$55,21547d
Fox FordGrand Rapids, MI
-$4,000$53,41047d