This Is Already a Great Deal
Opening Offer
$53,190
Asking Price
$54,835
Max Price
$54,835
- • Recent buyers paid ~$560 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,940 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,602
Est. Invoice$53,322
Holdback (est.)$1,720
MSRP (Sticker)$57,335
Asking Price$54,835
Markup-$2,500
Est. Dealer Margin on This Car$3,234
Percentile34% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold3420
Avg Markup-$560
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory174 vehicles
Avg Markup (All Models)-$1,362
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$776
Price History
Jul 9, 2026$57,335 → $54,835(-$2,500)
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