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Deal Sheet: 2026 Bronco Big Bend
Brinson Ford of Athens · Athens, TX · VIN: 1FMDE7BHXTLB11149
This Is Already a Great Deal
Opening Offer
$43,141
Asking Price
$44,475
Max Price
$44,475
- • Recent buyers paid ~$690 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,810 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$42,278
Est. Invoice$43,687
Holdback (est.)$1,409
MSRP (Sticker)$46,975
Asking Price$44,475
Markup-$2,500
Est. Dealer Margin on This Car$2,198
Percentile39% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$2,531
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$516
Price History
Jul 9, 2026$46,975 → $44,475(-$2,500)
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