Deal Sheet: 2026 Bronco Big Bend

Windward Ford of Hawaii · Kailua, HI · VIN: 1FMDE7BHXTLA52846

Negotiation Guide

Opening Offer

$46,176

Fair Price

$47,676

Walk Away Above

$47,898

• Recent buyers paid ~$177 below MSRP
• Sitting 28 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$43,308

Est. Invoice$44,752

Holdback (est.)$1,444

MSRP (Sticker)$48,120

Asking Price$48,120

Markup$0

Est. Dealer Margin on This Car$4,812

Percentile100% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold3786

Avg Markup-$177

Median Markup$0

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)-$1,340

Avg Markup (Bronco)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,313

Cheaper Bronco Big Bend Inventory

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-$2,000$48,89028d

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-$2,000$52,75028d

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Superior/Brookdale FordPlymouth, MN

-$2,000$49,05028d

Tonkin Hillsboro FordHillsboro, OR

-$2,000$47,26528d

Glenwood Springs Ford, Inc.Glenwood Springs, CO

-$2,000$47,76028d

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-$2,000$57,75028d

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-$2,000$47,96528d

Skyline Sales, Inc.Salem, OR

-$2,000$41,23528d

Link Ford and RV-Rice Lake LLCRice Lake, WI

-$2,000$48,90028d