This Is Already a Great Deal
Opening Offer
$46,364
Asking Price
$46,960
Max Price
$46,960
- • Recent buyers paid ~$690 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,310 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$45,864
Est. Invoice$47,393
Holdback (est.)$1,529
MSRP (Sticker)$50,960
Asking Price$46,960
Markup-$4,000
Est. Dealer Margin on This Car$1,096
Percentile7% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$3,305
Avg Markup (Bronco)-$2,615
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$856
Price History
Jul 9, 2026$49,960 → $46,960(-$3,000)
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