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Deal Sheet: 2026 Bronco Big Bend
Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMDE7BH5TLB01810
This Is Already a Great Deal
Opening Offer
$42,758
Asking Price
$44,080
Max Price
$44,080
- • Recent buyers paid ~$690 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,810 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$41,922
Est. Invoice$43,319
Holdback (est.)$1,397
MSRP (Sticker)$46,580
Asking Price$44,080
Markup-$2,500
Est. Dealer Margin on This Car$2,158
Percentile39% of inventory is priced lower
Days on Lot18 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory248 vehicles
Avg Markup (All Models)-$2,858
Avg Markup (Bronco)-$2,682
% Below MSRP98%
Avg Days to Sell23 days
Avg Sold Markup-$1,264
Price History
Jul 9, 2026$46,580 → $44,080(-$2,500)
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