This Is Already a Great Deal
Opening Offer
$45,018
Asking Price
$46,410
Max Price
$46,410
- • Recent buyers paid ~$690 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,310 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$44,469
Est. Invoice$45,951
Holdback (est.)$1,482
MSRP (Sticker)$49,410
Asking Price$46,410
Markup-$3,000
Est. Dealer Margin on This Car$1,941
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory103 vehicles
Avg Markup (All Models)-$1,650
Avg Markup (Bronco)-$2,286
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,000
Price History
Jul 9, 2026$49,410 → $46,410(-$3,000)
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