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Deal Sheet: 2026 Bronco Big Bend
McKie Ford · Rapid City, SD · VIN: 1FMDE7BH5TLA96821
This Is Already a Great Deal
Opening Offer
$46,904
Asking Price
$48,355
Max Price
$48,355
- • Recent buyers paid ~$690 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,930 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,220
Est. Invoice$47,760
Holdback (est.)$1,541
MSRP (Sticker)$51,355
Asking Price$48,355
Markup-$3,000
Est. Dealer Margin on This Car$2,136
Percentile13% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory287 vehicles
Avg Markup (All Models)-$2,070
Avg Markup (Bronco)-$2,289
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$684
Price History
Jul 9, 2026$51,355 → $48,355(-$3,000)
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