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Deal Sheet: 2026 Bronco Big Bend

Gray-Daniels Ford · Brandon, MS · VIN: 1FMDE7BH1TLA78638

This Is Already a Great Deal

Opening Offer
$42,665
Asking Price
$43,985
Max Price
$43,985
  • Recent buyers paid ~$690 below MSRP
  • Sitting 47 days (avg 27) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,466 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$41,837
Est. Invoice$43,231
Holdback (est.)$1,395
MSRP (Sticker)$46,485
Asking Price$43,985
Markup-$2,500
Est. Dealer Margin on This Car$2,149
Percentile39% of inventory is priced lower
Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days

Dealer Profile

Inventory426 vehicles
Avg Markup (All Models)-$1,082
Avg Markup (Bronco)-$2,742
% Below MSRP83%
Avg Days to Sell23 days
Avg Sold Markup-$668

Price History

Jul 9, 2026$46,485$43,985(-$2,500)