This Is Already a Great Deal
Opening Offer
$45,217
Asking Price
$46,615
Max Price
$46,615
- • Recent buyers paid ~$174 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,326 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$44,204
Est. Invoice$45,677
Holdback (est.)$1,473
MSRP (Sticker)$49,115
Asking Price$46,615
Markup-$2,500
Est. Dealer Margin on This Car$2,412
Percentile36% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4059
Avg Markup-$174
Median Markup$0
Best Deal-$3,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$2,414
Avg Markup (Bronco)-$2,900
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$960
Price History
Jul 9, 2026$49,115 → $46,615(-$2,500)
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