This Is Already a Great Deal
Opening Offer
$48,054
Asking Price
$49,540
Max Price
$49,540
- • Recent buyers paid ~$690 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,310 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,386
Est. Invoice$47,932
Holdback (est.)$1,546
MSRP (Sticker)$51,540
Asking Price$49,540
Markup-$2,000
Est. Dealer Margin on This Car$3,154
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold4318
Avg Markup-$690
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$1,257
Avg Markup (Bronco)-$2,000
% Below MSRP90%
Avg Days to Sell22 days
Avg Sold Markup-$593
Price History
Jul 9, 2026$51,540 → $49,540(-$2,000)
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