Deal Sheet: 2026 Bronco Big Bend

Norm Reeves Ford Lincoln · Cerritos, CA · VIN: 1FMDE7BH0TLB20507

Negotiation Guide

Opening Offer

$43,091

Fair Price

$44,591

Walk Away Above

$44,688

• Recent buyers paid ~$194 below MSRP

Price Breakdown

Est. Dealer Cost$40,307

Est. Invoice$41,650

Holdback$1,344

MSRP (Sticker)$44,785

Asking Price$44,785

Markup$0

Dealer Margin on This Car$4,479

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold1754

Avg Markup-$194

Median Markup$0

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory489 vehicles

Avg Markup (All Models)-$761

Avg Markup (Bronco)-$187

% Below MSRP98%

Avg Days to Sell11 days

Avg Sold Markup-$819

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