Deal Sheet: 2026 Bronco Big Bend

C. A. Russell Ford · Anniston, AL · VIN: 1FMDE7BH0TLB16392

Negotiation Guide

Opening Offer

$43,886

Fair Price

$45,386

Walk Away Above

$45,483

• Recent buyers paid ~$194 below MSRP

Price Breakdown

Est. Dealer Cost$41,022

Est. Invoice$42,389

Holdback$1,367

MSRP (Sticker)$45,580

Asking Price$45,580

Markup$0

Dealer Margin on This Car$4,558

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1754

Avg Markup-$194

Median Markup$0

Best Deal-$3,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$953

Avg Markup (Bronco)-$357

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$625

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