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Deal Sheet: 2026 Bronco Base
Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMDE6BH8TLA86763
This Is Already a Great Deal
Opening Offer
$42,656
Asking Price
$43,975
Max Price
$43,975
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,029 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$41,828
Est. Invoice$43,222
Holdback (est.)$1,394
MSRP (Sticker)$46,475
Asking Price$43,975
Markup-$2,500
Est. Dealer Margin on This Car$2,148
Percentile48% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory248 vehicles
Avg Markup (All Models)-$2,858
Avg Markup (Bronco)-$2,682
% Below MSRP98%
Avg Days to Sell23 days
Avg Sold Markup-$1,264
Price History
Jul 9, 2026$46,475 → $43,975(-$2,500)
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