Deal Sheet: 2026 Bronco Base

Bergstrom Neenah Ford-Lincoln · Neenah, WI · VIN: 1FMDE6BH8TLA75889

Negotiation Guide

Opening Offer

$46,331

Fair Price

$47,831

Walk Away Above

$48,105

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$43,542

Est. Invoice$44,993

Holdback (est.)$1,451

MSRP (Sticker)$48,380

Asking Price$48,380

Markup$0

Est. Dealer Margin on This Car$4,838

Percentile100% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$114

Avg Markup (Bronco)-$222

% Below MSRP72%

Avg Days to Sell16 days

Avg Sold Markup+$682

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