This Is Already a Great Deal
Opening Offer
$40,262
Asking Price
$40,180
Max Price
$40,180
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,544 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,762
Est. Invoice$41,087
Holdback (est.)$1,325
MSRP (Sticker)$44,180
Asking Price$40,180
Markup-$4,000
Est. Dealer Margin on This Car$418
Percentile27% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory387 vehicles
Avg Markup (All Models)-$1,212
Avg Markup (Bronco)-$2,340
% Below MSRP86%
Avg Days to Sell24 days
Avg Sold Markup-$244
Price History
Jul 9, 2026$43,180 → $40,180(-$3,000)
Cheaper Bronco Base Inventory
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Joe Machens FordColumbia, MO
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