Deal Sheet: 2026 Bronco Base

Paul Miller Ford, Inc. · Lexington, KY · VIN: 1FMDE6BH7TLA91789

Negotiation Guide

Opening Offer

$44,921

Fair Price

$46,421

Walk Away Above

$46,695

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$42,273

Est. Invoice$43,682

Holdback (est.)$1,409

MSRP (Sticker)$46,970

Asking Price$46,970

Markup$0

Est. Dealer Margin on This Car$4,697

Percentile100% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$753

Avg Markup (Bronco)-$75

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$673

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