This Is Already a Great Deal
Opening Offer
$39,056
Asking Price
$38,840
Max Price
$38,840
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,569 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,556
Est. Invoice$39,841
Holdback (est.)$1,285
MSRP (Sticker)$42,840
Asking Price$38,840
Markup-$4,000
Est. Dealer Margin on This Car$284
Percentile27% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory1018 vehicles
Avg Markup (All Models)-$2,947
Avg Markup (Bronco)-$2,845
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,367
Price History
Jul 9, 2026$41,840 → $38,840(-$3,000)
Cheaper Bronco Base Inventory
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-$4,500$41,57546d
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Joe Machens FordColumbia, MO
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Moberly Motor Co.Moberly, MO
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