This Is Already a Great Deal
Opening Offer
$39,007
Asking Price
$38,785
Max Price
$38,785
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,554 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,507
Est. Invoice$39,790
Holdback (est.)$1,284
MSRP (Sticker)$42,785
Asking Price$38,785
Markup-$4,000
Est. Dealer Margin on This Car$279
Percentile27% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$2,608
Avg Markup (Bronco)-$3,263
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,386
Price History
Jul 9, 2026$41,785 → $38,785(-$3,000)
Cheaper Bronco Base Inventory
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