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Deal Sheet: 2025 Bronco Base
O'Brien Ford · Shelbyville, KY · VIN: 1FMDE6BH5SLB21726
This Is Already a Great Deal
Opening Offer
$40,622
Asking Price
$40,580
Max Price
$40,580
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 48 days (avg 28) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,526 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,122
Est. Invoice$41,459
Holdback (est.)$1,337
MSRP (Sticker)$44,580
Asking Price$40,580
Markup-$4,000
Est. Dealer Margin on This Car$458
Percentile27% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$2,466
Avg Markup (Bronco)-$3,250
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$868
Price History
Jun 20, 2026$43,580 → $43,080(-$500)
Jul 9, 2026$43,080 → $40,580(-$2,500)
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