This Is Already a Great Deal
Opening Offer
$39,907
Asking Price
$39,285
Max Price
$39,285
- • Recent buyers paid ~$735 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,765 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,407
Est. Invoice$40,720
Holdback (est.)$1,314
MSRP (Sticker)$43,785
Asking Price$39,285
Markup-$4,500
Est. Dealer Margin on This Car$-122
Percentile7% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold621
Avg Markup-$735
Median Markup$0
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory326 vehicles
Avg Markup (All Models)-$2,077
Avg Markup (Bronco)-$2,549
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$613
Price History
Jul 9, 2026$42,285 → $39,285(-$3,000)
Cheaper Bronco Base Inventory
Laird Noller Ford, Inc.Topeka, KS
-$4,500$42,35041d
McCombs Ford WestSan Antonio, TX
-$4,500$39,35541d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57541d
Moberly Motor Co.Moberly, MO
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Northside FordSan Antonio, TX
-$4,500$48,53541d
Triple Crown FordStephenville, TX
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Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54541d
Town and Country Ford, Inc.Madison, TN
-$4,500$40,28041d
Lutesville Motor CompanyMarble Hill, MO
-$4,500$41,57541d
Joe Machens FordColumbia, MO
-$4,500$42,88041d