Deal Sheet: 2026 Bronco Base

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMDE6BH0TLB32294

This Is Already a Great Deal

Opening Offer

$42,753

Asking Price

$44,075

Max Price

$44,075

• Recent buyers paid ~$1,156 below MSRP
• Asking price is already $1,344 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$41,918

Est. Invoice$43,315

Holdback (est.)$1,397

MSRP (Sticker)$46,575

Asking Price$44,075

Markup-$2,500

Est. Dealer Margin on This Car$2,158

Percentile48% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold651

Avg Markup-$1,156

Median Markup-$1,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$2,858

Avg Markup (Bronco)-$2,682

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup-$1,264

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