Deal Sheet: 2026 Bronco Base

Willis Ford, Inc. · Smyrna, DE · VIN: 1FMDE6AHXTLA65575

Negotiation Guide

Opening Offer

$42,236

Fair Price

$43,736

Walk Away Above

$44,010

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$39,857

Est. Invoice$41,185

Holdback (est.)$1,329

MSRP (Sticker)$44,285

Asking Price$44,285

Markup$0

Est. Dealer Margin on This Car$4,429

Percentile100% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$684

Avg Markup (Bronco)$0

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$1,958

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