Deal Sheet: 2026 Bronco Base

Van Horn Ford · Oconomowoc, WI · VIN: 1FMDE6AH9TLB20386

Negotiation Guide

Opening Offer

$41,236

Fair Price

$42,736

Walk Away Above

$43,010

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$38,957

Est. Invoice$40,255

Holdback (est.)$1,299

MSRP (Sticker)$43,285

Asking Price$43,285

Markup$0

Est. Dealer Margin on This Car$4,329

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$543

Avg Markup (Bronco)$0

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$550

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