This Is Already a Great Deal
Opening Offer
$39,270
Asking Price
$40,485
Max Price
$40,485
- • Recent buyers paid ~$542 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,958 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,687
Est. Invoice$39,976
Holdback (est.)$1,290
MSRP (Sticker)$42,985
Asking Price$40,485
Markup-$2,500
Est. Dealer Margin on This Car$1,799
Percentile46% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold589
Avg Markup-$542
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$2,867
Avg Markup (Bronco)-$2,500
% Below MSRP100%
Avg Days to Sell14 days
Avg Sold Markup-$421
Price History
Jul 9, 2026$42,985 → $40,485(-$2,500)
Cheaper Bronco Base Inventory
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