Negotiation Guide
Opening Offer
$49,196
Fair Price
$50,696
Walk Away Above
$50,970
- • Recent buyers paid ~$549 below MSRP
Price Breakdown
Est. Dealer Cost$46,121
Est. Invoice$47,658
Holdback (est.)$1,537
MSRP (Sticker)$51,245
Asking Price$51,245
Markup$0
Est. Dealer Margin on This Car$5,125
Percentile100% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold550
Avg Markup-$549
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$731
Avg Markup (Bronco)-$200
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup-$513
Cheaper Bronco Base Inventory
Ford of KirklandKirkland, WA
-$2,000$45,08528d
Anderson Ford SouthLincoln, NE
-$2,000$44,57528d
Cocoa FordCocoa, FL
-$2,000$41,18028d
Encinitas FordEncinitas, CA
-$2,000$43,58028d
Kendall Ford of MarysvilleMarysville, WA
-$2,000$52,96028d
Courtesy Auto & Truck Center, Inc.Stanley, WI
-$2,000$51,19028d
Santa Margarita FordRancho Santa Margarita, CA
-$2,000$42,58028d
Norm Reeves Ford LincolnCerritos, CA
-$2,000$45,07028d
Norm Reeves Ford LincolnCerritos, CA
-$2,000$44,07528d
Norm Reeves Ford LincolnCerritos, CA
-$2,000$44,07528d