This Is Already a Great Deal
Opening Offer
$39,902
Asking Price
$39,280
Max Price
$39,280
- • Recent buyers paid ~$542 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,635 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,402
Est. Invoice$40,715
Holdback (est.)$1,313
MSRP (Sticker)$43,780
Asking Price$39,280
Markup-$4,500
Est. Dealer Margin on This Car$-122
Percentile6% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold589
Avg Markup-$542
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory462 vehicles
Avg Markup (All Models)-$2,182
Avg Markup (Bronco)-$2,203
% Below MSRP98%
Avg Days to Sell19 days
Avg Sold Markup-$925
Price History
Jul 9, 2026$42,280 → $39,280(-$3,000)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54533d
Town and Country Ford, Inc.Madison, TN
-$4,500$40,28033d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57533d
Weakley County Motors, Inc.Martin, TN
-$4,500$48,54033d
Weakley County Motors, Inc.Martin, TN
-$4,500$47,54533d
Metro Ford Auto SalesTupelo, MS
-$4,500$41,57533d
Jack Schmitt FordCollinsville, IL
-$4,500$48,24033d
Jack Schmitt FordCollinsville, IL
-$4,500$49,88033d
Lutesville Motor CompanyMarble Hill, MO
-$4,500$41,57533d
Joe Machens FordColumbia, MO
-$4,500$42,48533d