This Is Already a Great Deal
Opening Offer
$40,267
Asking Price
$40,185
Max Price
$40,185
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 46 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,560 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,767
Est. Invoice$41,092
Holdback (est.)$1,326
MSRP (Sticker)$44,185
Asking Price$40,185
Markup-$4,000
Est. Dealer Margin on This Car$419
Percentile27% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$2,608
Avg Markup (Bronco)-$3,263
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$1,386
Price History
Jul 9, 2026$43,185 → $40,185(-$3,000)
Cheaper Bronco Base Inventory
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