This Is Already a Great Deal
Opening Offer
$41,982
Asking Price
$43,280
Max Price
$43,280
- • Recent buyers paid ~$549 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $951 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,302
Est. Invoice$41,645
Holdback (est.)$1,343
MSRP (Sticker)$44,780
Asking Price$43,280
Markup-$1,500
Est. Dealer Margin on This Car$2,978
Percentile13% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold550
Avg Markup-$549
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory44 vehicles
Avg Markup (All Models)-$222
Avg Markup (Bronco)-$1,306
% Below MSRP77%
Avg Days to Sell12 days
Avg Sold Markup+$200
Price History
Jun 25, 2026$43,780 → $43,280(-$500)
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