This Is Already a Great Deal
Opening Offer
$48,054
Asking Price
$49,540
Max Price
$49,540
- • Recent buyers paid ~$1,156 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,344 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,836
Est. Invoice$48,397
Holdback (est.)$1,561
MSRP (Sticker)$52,040
Asking Price$49,540
Markup-$2,500
Est. Dealer Margin on This Car$2,704
Percentile48% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$2,241
Avg Markup (Bronco)-$3,071
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,737
Price History
Jul 9, 2026$52,040 → $49,540(-$2,500)
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