This Is Already a Great Deal
Opening Offer
$48,005
Asking Price
$49,490
Max Price
$49,490
- • Recent buyers paid ~$542 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,574 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$46,791
Est. Invoice$48,351
Holdback (est.)$1,560
MSRP (Sticker)$51,990
Asking Price$49,490
Markup-$2,500
Est. Dealer Margin on This Car$2,699
Percentile46% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold589
Avg Markup-$542
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory297 vehicles
Avg Markup (All Models)-$2,044
Avg Markup (Bronco)-$2,408
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$912
Price History
Jul 9, 2026$51,990 → $49,490(-$2,500)
Cheaper Bronco Base Inventory
Lovegreen Motor CompanyPalmyra, MO
-$4,500$47,54533d
Town and Country Ford, Inc.Madison, TN
-$4,500$40,28033d
Golden Circle Ford, ParsonsParsons, TN
-$4,500$41,57533d
Weakley County Motors, Inc.Martin, TN
-$4,500$48,54033d
Weakley County Motors, Inc.Martin, TN
-$4,500$47,54533d
Metro Ford Auto SalesTupelo, MS
-$4,500$41,57533d
Jack Schmitt FordCollinsville, IL
-$4,500$48,24033d
Jack Schmitt FordCollinsville, IL
-$4,500$49,88033d
Lutesville Motor CompanyMarble Hill, MO
-$4,500$41,57533d
Joe Machens FordColumbia, MO
-$4,500$42,48533d