Deal Sheet: 2026 Bronco Base

AutoNation Ford Katy · Katy, TX · VIN: 1FMDE6AH2TLB16213

Negotiation Guide

Opening Offer

$42,506

Fair Price

$44,006

Walk Away Above

$44,280

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$40,100

Est. Invoice$41,436

Holdback (est.)$1,337

MSRP (Sticker)$44,555

Asking Price$44,555

Markup$0

Est. Dealer Margin on This Car$4,456

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory680 vehicles

Avg Markup (All Models)-$587

Avg Markup (Bronco)-$53

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$973

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