Deal Sheet: 2026 Bronco Base

Holiday Ford · Fond Du Lac, WI · VIN: 1FMDE6AH2TLB15322

Negotiation Guide

Opening Offer

$40,741

Fair Price

$42,241

Walk Away Above

$42,515

• Recent buyers paid ~$549 below MSRP

Price Breakdown

Est. Dealer Cost$38,511

Est. Invoice$39,795

Holdback (est.)$1,284

MSRP (Sticker)$42,790

Asking Price$42,790

Markup$0

Est. Dealer Margin on This Car$4,279

Percentile100% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup-$549

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$703

Avg Markup (Bronco)$0

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$833

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