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Deal Sheet: 2026 Bronco Base
Chalmers Ford · Rio Rancho, NM · VIN: 1FMDE6AH2TLA95752
This Is Already a Great Deal
Opening Offer
$41,400
Asking Price
$42,680
Max Price
$42,680
- • Recent buyers paid ~$1,156 below MSRP
- • Sitting 47 days (avg 28) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $541 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,212
Est. Invoice$41,552
Holdback (est.)$1,340
MSRP (Sticker)$44,680
Asking Price$42,680
Markup-$2,000
Est. Dealer Margin on This Car$2,468
Percentile100% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold651
Avg Markup-$1,156
Median Markup-$1,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory273 vehicles
Avg Markup (All Models)-$2,317
Avg Markup (Bronco)-$1,897
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$956
Price History
Jul 9, 2026$44,680 → $42,680(-$2,000)
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