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Deal Sheet: 2026 Bronco Heritage Edition
Ruidoso Ford, Inc. · Ruidoso, NM · VIN: 1FMDE4DHXTLB21983
This Is Already a Great Deal
Opening Offer
$53,762
Asking Price
$55,425
Max Price
$55,425
- • Recent buyers paid ~$576 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,424 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,683
Est. Invoice$53,405
Holdback (est.)$1,723
MSRP (Sticker)$57,425
Asking Price$55,425
Markup-$2,000
Est. Dealer Margin on This Car$3,743
Percentile100% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory28 vehicles
Avg Markup (All Models)-$1,982
Avg Markup (Bronco)-$2,667
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$57,425 → $55,425(-$2,000)
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