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Deal Sheet: 2026 Bronco Heritage Edition
Group 1 Ford of Southwest Houston · Houston, TX · VIN: 1FMDE4DH9TLB04771
This Is Already a Great Deal
Opening Offer
$51,328
Asking Price
$52,915
Max Price
$52,915
- • Recent buyers paid ~$576 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,924 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,874
Est. Invoice$51,536
Holdback (est.)$1,662
MSRP (Sticker)$55,415
Asking Price$52,915
Markup-$2,500
Est. Dealer Margin on This Car$3,042
Percentile28% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold987
Avg Markup-$576
Median Markup$0
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory192 vehicles
Avg Markup (All Models)-$2,349
Avg Markup (Bronco)-$3,121
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,149
Price History
Jul 9, 2026$55,415 → $52,915(-$2,500)
Cheaper Bronco Heritage Edition Inventory
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-$4,500$52,91047d
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-$4,000$53,90547d
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-$4,000$54,96047d
Alpine Ford, LLCPueblo, CO
-$4,000$54,65547d
Mangold Ford, Inc.Eureka, IL
-$4,000$55,21547d
Fox FordGrand Rapids, MI
-$4,000$53,41047d