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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
Lake Wales Chrysler Dodge Jeep Ram · Lake Wales, FL · VIN: 1C6SRFHT6TN426998
This Is Already a Great Deal
Opening Offer
$78,656
Asking Price
$73,814
Max Price
$73,814
- • Recent buyers paid ~$7,251 below MSRP
- • Sitting 14 days (avg 9) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,292 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$78,156
Est. Invoice$80,761
Holdback (est.)$2,605
MSRP (Sticker)$86,840
Asking Price$73,814
Markup-$13,026
Est. Dealer Margin on This Car$-4,342
Percentile60% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$7,251
Median Markup-$5,250
Best Deal-$14,057
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell9 days
Dealer Profile
Inventory172 vehicles
Avg Markup (All Models)-$3,582
Avg Markup (RAM 1500)-$7,915
% Below MSRP100%
Avg Days to Sell7 days
Avg Sold Markup-$2,500
Price History
Jul 7, 2026$86,135 → $76,609(-$9,526)
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