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Deal Sheet: 2026 RAM 1500 LIMITED LONGHORN® CREW CAB 4X4 5'7" BOX
New Smyrna Chrysler Jeep Dodge Ram · New Smyrna Beach, FL · VIN: 1C6SRFHT6TN400644
This Is Already a Great Deal
Opening Offer
$79,309
Asking Price
$74,431
Max Price
$74,431
- • Recent buyers paid ~$7,251 below MSRP
- • Sitting 16 days (avg 9) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,202 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$78,809
Est. Invoice$81,435
Holdback (est.)$2,627
MSRP (Sticker)$87,565
Asking Price$74,431
Markup-$13,134
Est. Dealer Margin on This Car$-4,378
Percentile54% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold80
Avg Markup-$7,251
Median Markup-$5,250
Best Deal-$14,057
Worst Deal-$3,500
% Sold Below MSRP100%
Avg Days to Sell9 days
Dealer Profile
Inventory990 vehicles
Avg Markup (All Models)-$4,360
Avg Markup (RAM 1500)-$7,545
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$3,038
Price History
Jul 3, 2026$86,860 → $77,226(-$9,634)
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